Tradition and Innovation are, for us, not words but principles. We believe in Tradition by looking for traditional recipes, rediscovering ancient flavors and aromas to bring them back to life. On the other hand, we find that Innovation combines perfectly with these ancient flavors and aromas. It consists of customizing traditional recipes for our customers. These two values are the pillars of Italians Traditional Temptations . 

Our task is to keep tradition alive by producing traditional products so that they meet the needs and tastes of today’s customers. Our task is to create new products starting from the old ones, having fun discovering new recipes, new combinations and maybe creating new traditions. The ancient recipes are full of creativity and love for our origins.